Digital Strategy + Content Creation + Live Race Social Media + Content Creation
W Series, the ground-breaking racing series for women, are speeding into their second year of competing with a social-first digital strategy in partnership with Fifty Digital, the fastest growing digital and social media agency in sponsorship and sport.
The objective is to change the face of motorsport, literally. With bold, powerful creative and a focus on live race weekend coverage, the team will aim to convert a new generation of fans and encourage them to Rethink Racing.
After a successful first year of competition, a new partnership with ROKiT and two new races which precede the Formula One calendar, 2020 is already set to be bigger and better for the women’s racing series. This will be boosted with premium creative, timed to launch ahead of May testing in Valencia.
A key component of this transformation is to ensure the brand message is never lost: W Series is here to change the face of racing, tackle the tricky conversations and share in the conversation around women in sport.
Focussing on live race coverage on social and digital, this enhanced strategy will ensure the excitement of a race weekend is distributed far and wide, with tailored platform approaches to generate traction across multiple channels.
The W Series look-and-feel will transcend onto driver profiles, with Fifty Digital also running driver social media and digital workshops to empower them to create and distribute their own content.
The first female-only racing championship, we're working with W Series to deliver live race weekend social media coverage and an innovative digital strategy to grow awareness.