Representing Shell, a prestigious global brand, the aim was to activate the unique position of each of their partnerships, some of which are the most iconic and successful in motorsport history. Acting as lead creative and social media agency, we develop detailed organic plans to communicate Shell’s values and key messages, including during live race weekends all carefully devised to engage and target the desired audiences. With bespoke graphics, stats and dynamic driver illustrations, the Shell Motorsport channels have been brought to life with fresh energy and passion.