Driving Shell Motorsport’s social media presence and brand partnerships further than ever before
Develop, evolve and amplify the Shell Motorsport brand on social and digital media, across all five of their premium partnerships. Constantly drive value for Shell’s premium brands and services in key markets, leveraging and maximising their motorsport assets.
A Fast Start
Working closely with Shell’s various partnership managers for the five premium motorsport sponsorships – Scuderia Ferrari in Formula One, Nissan in Formula E, Ducati in MotoGP, Hyundai in World Rally Championships and BMW in DTM – we quickly got to work setting a global social strategy and positioning, and redesigning the look and feel of Shell’s social media output, ensuring each motorsport had a unique point of difference while also coming together under the Shell umbrella.
Representing Shell, a prestigious global brand, the aim was to activate the unique position of each of their partnerships, some of which are the most iconic and successful in motorsport history. Acting as lead creative and social media agency, we develop detailed organic plans to communicate Shell’s values and key messages, including during live race weekends all carefully devised to engage and target the desired audiences. With bespoke graphics, stats and dynamic driver illustrations, the Shell Motorsport channels have been brought to life with fresh energy and passion.
Notable achievements after just the first two months:
Reached 2.1M people in first 2 months across Twitter, Facebook and Instagram
Generated +20% positive sentiment increase
Gained twice as many new followers as in previous 9 months on Twitter
Achieved 3.9% cross-channel engagement rate (11.1% on Instagram)
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