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Fifty Digital | Sport | Social | Sponsorship

Website Design + Build

SBG Sports Software was established in 2008 to develop real-time pit wall strategy software for Formula One teams.

Its products aggregate multiple sources of video, audio, and telemetry data, which then analyses and displays that information. In Formula One, data is knowledge and knowledge is time. This is how their software has played a crucial role in delivering several World Drivers’ and Constructors’ Championships. Every second and every megabyte counts in the charge to the front of the grid.

We worked with SBG to create a mobile first, responsive website that showcased their suite of products and highlighted their experience and expertise in the industry.

As a world-leading software company, SBG needed a website which displayed their quality and expertise without compromising on user experience.


Brings together decades of experience in software development, sports strategy, broadcast and digital media.

Our Services.

Providing a full mix of digital and social media services to partners worldwide.

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Our Services

Our Work.

Porsche LMP1 Campaign

Digital Strategy + Community Management + Digital Sponsorship Activation.

Working with Deutschland, we delivered an innovative content campaign that promoted the series, team, driver and publication.

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Porsche Motorsport

Mike Brown

Digital + Commercial Strategy

Mike Brown is the most capped full-back in English rugby history and is one of the leading talents in the game. We manage his digital, brand, sponsorship and rights activation.

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Mike Brown

PUMA Motorsport

Digital Strategy + Paid Promotion + Competition Management

Activating the PUMA Motorsport social channels with unique graphics and paid promotion campaigns to drive followers, engagement and website traffic, reinforcing their presence working with the best teams in motorsport.

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Digital Strategy + Community Management + Event Activation

Laureus tasked us to deliver an end to end digital campaign and event activation at the prestigious Laureus Sports Awards surrounding #SneakersForGood, a fantastic initiative aimed at donating sneakers to children who don’t have access to footwear.

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Laureus World Sports Awards

SBG Sports Software

Website Design + Build

We work with industry leader SBG to create a website that both showcases their suite of products, but also represents them as a company at the forefront of their sector.

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The Four Oarsmen

Digital and Commercial Strategy.

Working with the Four Oarsmen to help them complete their awesome transatlantic mission while raising as much money as possible and increasing awareness of their two charities, Mind and Spinal Research.

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The Four Oarsmen

Digital in sport and sponsorship is the future.
Be part of it.