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Fifty Digital | Sport | Social | Sponsorship

Website Design + Build

SBG Sports Software was established in 2008 to develop real-time pit wall strategy software for Formula One teams.

Its products aggregate multiple sources of video, audio, and telemetry data, which then analyses and displays that information. In Formula One, data is knowledge and knowledge is time. This is how their software has played a crucial role in delivering several World Drivers’ and Constructors’ Championships. Every second and every megabyte counts in the charge to the front of the grid.

We worked with SBG to create a mobile first, responsive website that showcased their suite of products and highlighted their experience and expertise in the industry.

As a world-leading software company, SBG needed a website which displayed their quality and expertise without compromising on user experience.


Brings together decades of experience in software development, sports strategy, broadcast and digital media.

Our Services.

Providing a full mix of digital and social media services to partners worldwide.

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Our Services

Our Work.


Community Management + Digital Strategy + Creative Direction + Paid Social + Data-Driven Analytics

The largest athletics organisation in the world, we work with IAAF to activate their social channels, engage with their worldwide community, and drive digital growth with intelligent paid campaigns and insights.

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The Four Oarsmen

Digital and Commercial Strategy.

Working with the Four Oarsmen to help them complete their awesome transatlantic mission while raising as much money as possible and increasing awareness of their two charities, Mind and Spinal Research.

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The Four Oarsmen

Jack Manchester

Digital Strategy + Community Management + Website Management + PR

We’re excited to be working with British Blancpain GT Series driver Jack Manchester to activate his digital channels, create innovative content and amplify the PR of the up and coming star.

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Jack Manchester

Gulf Oil International

Sponsorship Activation + Digital Strategy + Creative Direction + Paid Social + Data-Driven Analytics

One of the most iconic brands in sport, we work with Gulf to activate their global sponsorship with Manchester United and Aprilia Racing MotoGP Team.

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Pure Storage

Digital Sponsorship Activation + Digital Strategy + Community Management.

We work with Pure Storage to deliver digital strategy and campaigns that produce results for their innovative platform @PurePitWall

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Pure Storage

Porsche LMP1 Campaign

Digital Strategy + Community Management + Digital Sponsorship Activation.

Working with Deutschland, we delivered an innovative content campaign that promoted the series, team, driver and publication.

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Porsche Motorsport

Digital in sport and sponsorship is the future.
Be part of it.