To make Qatar Airways stand out as a key partner of the FIFA Club World Cup, we focused on delivering dynamic and wide-ranging creative while always including a nod to air travel to make the content distinctly ownable. We prepared a clear content map covering before, during, and after the tournament, and developed bespoke templates to be used for fast, reactive content during matches. All key content was also re-designed into Arabic for use on Qatar Airways’ Arabic channels. In addition, we activated a series of AR Instagram filters for each club, to engage fans unable to attend the matches. Finally, we worked on a detailed paid plan to ensure all content was seen by the target audience and the client’s priority measurable of channel growth was met.