Digital Strategy + Community Management + Website Build
Pure Storage wanted a new and innovative way to engage customers that went beyond traditional marketing activations to showcase their technology in action.
We launched the Pure Pit Wall which provides Motorsport fans with a unique and unrivalled insight into the race stats and strategy decisions from each Formula One Grand Prix using a colourful dynamic dashboard. We created PurePitWall.com to house the dashboard and show how Pure Storage helps Mercedes-AMG Petronas Motorsport during race weekends to give them an #UnfairAdvantage. The site also features a bespoke Podium Predictor game where fans can predict race results to win fantastic prizes.
All of this is supported by full Community Management and paid promotion across Twitter, Facebook and LinkedIn which has helped Pure Storage drive leads, gain super-fans and become a firm part of the F1 community. View the Pure Pit Wall during a Formula One race here – purefla.sh/F1Podium
• Increased engagement by 50%
• Over 20 million people reached across all channels
• Brand conversations amplified by 350%
“Fifty Digital have been invaluable to us in terms of creating our digital strategy and executing industry leading community management. Not only are they knowledgeable about all things creatively digital and social, they also know their sport! We look forward to working with them for years to come.”
Head of Digital Marketing EMEA | Pure Storage