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Fifty Digital | Sport | Social | Sponsorship

Digital Strategy + Community Management + Website Build

Pure Storage wanted a new and innovative way to engage customers that went beyond traditional marketing activations to showcase their technology in action.

We launched the Pure Pit Wall which provides Motorsport fans with a unique and unrivalled insight into the race stats and strategy decisions from each Formula One Grand Prix using a colourful dynamic dashboard. We created PurePitWall.com to house the dashboard and show how Pure Storage helps Mercedes-AMG Petronas Motorsport during race weekends to give them an #UnfairAdvantage. The site also features a bespoke Podium Predictor game where fans can predict race results to win fantastic prizes.

All of this is supported by full Community Management and paid promotion across Twitter, Facebook and LinkedIn which has helped Pure Storage drive leads, gain super-fans and become a firm part of the F1 community. View the Pure Pit Wall during a Formula One race here – purefla.sh/F1Podium



Results:

• Increased engagement by 50%
• Over 20 million people reached across all channels
• Brand conversations amplified by 350%

“Fifty Digital have been invaluable to us in terms of creating our digital strategy and executing industry leading community management. Not only are they knowledgeable about all things creatively digital and social, they also know their sport! We look forward to working with them for years to come.”

Mike Quinn
Head of Digital Marketing EMEA | Pure Storage

Client
Details.

We work with Pure Storage to deliver digital strategy and campaigns that produce results for their innovative platform

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Our Services.

Providing a full mix of digital and social media services to partners worldwide.

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Our Services

Our Work.

Susie Wolff

Digital Strategy + Community Management.

Susie Wolff is the leading female driver and most inspiring woman in motorsport and we are proud to work with her on various projects.

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Susie Wolff

Barbarian FC

Digital Strategy + Community Management

Working with the world famous Barbarian FC, we deliver innovative content that promotes the team, tour and behind-the-scenes access to one of the most exciting sides in the sport.

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Barbarians

Pure Storage

Digital Sponsorship Activation + Digital Strategy + Community Management.

We work with Pure Storage to deliver digital strategy and campaigns that produce results for their innovative platform @PurePitWall

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Pure Storage

Laureus

Digital Strategy + Community Management + Event Activation

Laureus tasked us to deliver an end to end digital campaign and event activation at the prestigious Laureus Sports Awards surrounding #SneakersForGood, a fantastic initiative aimed at donating sneakers to children who don’t have access to footwear.

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Laureus World Sports Awards

PUMA Motorsport

Digital Strategy + Paid Promotion + Competition Management

Activating the PUMA Motorsport social channels with unique graphics and paid promotion campaigns to drive followers, engagement and website traffic, reinforcing their presence working with the best teams in motorsport.

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Puma

Mercedes-Benz

Digital Strategy + Community Management.

Working with the biggest automotive manufacturer in the world to deliver class-leading communication through their social channels, related to the world of motorsport.

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Mercedes-Benz

Digital in sport and sponsorship is the future.
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