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Fifty Digital | Sport | Social | Sponsorship

Digital Strategy + Community Management + Website Build

Pure Storage wanted a new and innovative way to engage customers that went beyond traditional marketing activations to showcase their technology in action.

We launched the Pure Pit Wall which provides Motorsport fans with a unique and unrivalled insight into the race stats and strategy decisions from each Formula One Grand Prix using a colourful dynamic dashboard. We created PurePitWall.com to house the dashboard and show how Pure Storage helps Mercedes-AMG Petronas Motorsport during race weekends to give them an #UnfairAdvantage. The site also features a bespoke Podium Predictor game where fans can predict race results to win fantastic prizes.

All of this is supported by full Community Management and paid promotion across Twitter, Facebook and LinkedIn which has helped Pure Storage drive leads, gain super-fans and become a firm part of the F1 community. View the Pure Pit Wall during a Formula One race here – purefla.sh/F1Podium



Results:

• Increased engagement by 50%
• Over 20 million people reached across all channels
• Brand conversations amplified by 350%

“Fifty Digital have been invaluable to us in terms of creating our digital strategy and executing industry leading community management. Not only are they knowledgeable about all things creatively digital and social, they also know their sport! We look forward to working with them for years to come.”

Mike Quinn
Head of Digital Marketing EMEA | Pure Storage

Client
Details.

We work with Pure Storage to deliver digital strategy and campaigns that produce results for their innovative platform

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Our Services.

Providing a full mix of digital and social media services to partners worldwide.

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Our Services

Our Work.

Pure Storage

Digital Sponsorship Activation + Digital Strategy + Community Management.

We work with Pure Storage to deliver digital strategy and campaigns that produce results for their innovative platform @PurePitWall

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Pure Storage

Jack Manchester

Digital Strategy + Community Management + Website Management + PR

We’re excited to be working with British Blancpain GT Series driver Jack Manchester to activate his digital channels, create innovative content and amplify the PR of the up and coming star.

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Jack Manchester

SBG Sports Software

Website Design + Build

We work with industry leader SBG to create a website that both showcases their suite of products, but also represents them as a company at the forefront of their sector.

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SBG

Mark Cavendish

Digital Strategy + Community Management + Analytics + Digital Sponsorship Activation.

Working with the world's most successful sprint cyclist to grow, engage and monetise his digital and social media channels.

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CVNDSH

The Four Oarsmen

Digital and Commercial Strategy.

Working with the Four Oarsmen to help them complete their awesome transatlantic mission while raising as much money as possible and increasing awareness of their two charities, Mind and Spinal Research.

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The Four Oarsmen

Epson

Digital Sponsorship Activation + Digital Strategy + Community Management.

A key sponsor in the world of sport, we work with Epson to manage their partnership communication through digital and social media.

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Epson

Digital in sport and sponsorship is the future.
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