Turbocharging Pure Storage’s Formula One partnership through real-time live sport engagement.
#1 second screen in Formula One
We launched the Pure Pit Wall providing motorsport fans with a unique and unrivalled insight into the race stats and strategy decisions during each Formula One Grand Prix using a colourful dynamic dashboard. We developed and created PurePitWall.com to house an interactive dashboard that shows how Pure Storage helps the Mercedes-AMG Petronas Formula 1 Team during race weekends to give them an #UnfairAdvantage. To further drive engagement the site also features a bespoke Podium Predictor game where fans can get involved and predict race results to win fantastic prizes.
Social first execution
Supported by full social media community management and paid promotion across Twitter, Facebook and LinkedIn, this unique real-time data platform has helped Pure Storage drive leads, gain super-fans and become a firm part of the Formula One community.
Increased engagement by 50%
Over 20 million people reached
Brand conversations amplified by 350%
Providing best-in-class creative, content and social media to the world’s fastest growing data storage company.
Delivering the future
Pure Storage wanted a new and innovative way to engage partners and customers that went beyond traditional marketing activations to showcase their technology in action.
Working with Pure Storage across their EMEA and global digital and social media channels, we translate tech-focussed product messaging into human-centric compelling content that brings user-benefits to life. Acting as lead creative, social and paid agency, we develop detailed organic and paid strategic plans to communicate Pure Storage’s values and give them the competitive edge over tech competitors.
Universal digital delivery
Through creative social content, product animations, thought-leadership training and event activation we have evolved Pure Storage’s social and digital communications, growing their audiences and developing customer leads to enhance their business.
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