Pure Storage

An unfair advantage.

Pure Pit Wall

Turbocharging Pure Storage’s Formula One partnership through real-time live sport engagement.

#1 second screen in Formula One

We launched the Pure Pit Wall providing motorsport fans with a unique and unrivalled insight into the race stats and strategy decisions during each Formula One Grand Prix using a colourful dynamic dashboard. We developed and created PurePitWall.com to house an interactive dashboard that shows how Pure Storage helps the Mercedes-AMG Petronas Formula 1 Team during race weekends to give them an #UnfairAdvantage. To further drive engagement the site also features a bespoke Podium Predictor game where fans can get involved and predict race results to win fantastic prizes.

Pure Pit Wall website displayed on a laptop and a mobile phone.

Social first execution

Supported by full social media community management and paid promotion across Twitter, Facebook and LinkedIn, this unique real-time data platform has helped Pure Storage drive leads, gain super-fans and become a firm part of the Formula One community.

Pure Pit Wall creative of grand prix start time

Increased engagement by 50%

Over 20 million people reached

Brand conversations amplified by 350%

Providing best-in-class creative, content and social media to the world’s fastest growing data storage company.

Delivering the future

Pure Storage wanted a new and innovative way to engage partners and customers that went beyond traditional marketing activations to showcase their technology in action.

Pure Storage event photograph from Pure Accelerate

Capturing attention

Working with Pure Storage across their EMEA and global digital and social media channels, we translate tech-focussed product messaging into human-centric compelling content that brings user-benefits to life. Acting as lead creative, social and paid agency, we develop detailed organic and paid strategic plans to communicate Pure Storage’s values and give them the competitive edge over tech competitors.

Universal digital delivery

Through creative social content, product animations, thought-leadership training and event activation we have evolved Pure Storage’s social and digital communications, growing their audiences and developing customer leads to enhance their business.

An unfair advantage.

Pure Pit Wall

#1 second screen in Formula One

Social first execution

Increased engagement by 50% Over 20 million people reached Brand conversations amplified by 350%

Pure Storage

Delivering the future

Capturing attention

Universal digital delivery

Over 40 million impressions 760% increase in engagements 90% community size growth

See more of our work

Volleyball World

Vestas in Formula E

Increased engagement by 50%

Over 20 million people reached

Brand conversations amplified by 350%

Over 40 million impressions

760% increase in engagements

90% community size growth