Digital Strategy + Community Management + Competition Management
PUMA is one of the Top 10 most valuable sports brands in the world generating over €3.5 billion in sales per year. They are one of the biggest sportswear partners in motorsport operating across the top F1 teams, Red Bull Racing, Ferrari and Mercedes-AMG Petronas Motorsport.
Using strategically targeted paid promotions and uniquely crafted graphics specifically for the @PUMAMotorsport Instagram channel we helped to drive a loyal following and reach new audiences through our sports influencer network.
In the first three months of activation we smashed their target of 10,000 followers on Instagram.
• Achieved over 20,000 followers by the end of 2017
• Reached over 5 million new fans
• Increased engagement by over 100%
“Fifty Digital were the perfect choice to help with our @PUMAMotorsport growth and content creation. They are super-fast on delivering work, highly responsive and always produce strong ideas with a digital focus. Since working with the team we have been able to grow our following and engagement exponentially and they have been instrumental in generating a unique, on-brand influencer network for us too.”
PUMA Motorsport Social & Digital Marketing
Activating the PUMA Motorsport social channels with unique graphics and paid promotion campaigns to drive followers, engagement and website traffic, reinforcing their presence working with the best teams in motorsport.