Skip to main content

Fifty Digital | Sport | Social | Sponsorship

Digital Strategy + Community Management + Competition Management

PUMA is one of the Top 10 most valuable sports brands in the world generating over €3.5 billion in sales per year. They are one of the biggest sportswear partners in motorsport operating across the top F1 teams, Red Bull Racing, Ferrari and Mercedes-AMG Petronas Motorsport.

Using strategically targeted paid promotions and uniquely crafted graphics specifically for the @PUMAMotorsport Instagram channel we helped to drive a loyal following and reach new audiences through our sports influencer network.

In the first three months of activation we smashed their target of 10,000 followers on Instagram.

Results:

• Achieved over 20,000 followers by the end of 2017
• Reached over 5 million new fans
• Increased engagement by over 100%

“Fifty Digital were the perfect choice to help with our @PUMAMotorsport growth and content creation. They are super-fast on delivering work, highly responsive and always produce strong ideas with a digital focus. Since working with the team we have been able to grow our following and engagement exponentially and they have been instrumental in generating a unique, on-brand influencer network for us too.”

Katrin Fritzenwallner
PUMA Motorsport Social & Digital Marketing

Client
Details.

Activating the PUMA Motorsport social channels with unique graphics and paid promotion campaigns to drive followers, engagement and website traffic, reinforcing their presence working with the best teams in motorsport.

View what we did

Our Services.

Providing a full mix of digital and social media services to partners worldwide.

Find out more

Our Services

Our Work.

IAAF

Community Management + Digital Strategy + Creative Direction + Paid Social + Data-Driven Analytics

The largest athletics organisation in the world, we work with IAAF to activate their social channels, engage with their worldwide community, and drive digital growth with intelligent paid campaigns and insights.

View Work

IAAF/World Athletics

Jack Manchester

Digital Strategy + Community Management + Website Management + PR

We’re excited to be working with British Blancpain GT Series driver Jack Manchester to activate his digital channels, create innovative content and amplify the PR of the up and coming star.

View Work

Jack Manchester

Porsche LMP1 Campaign

Digital Strategy + Community Management + Digital Sponsorship Activation.

Working with Motorsport.com Deutschland, we delivered an innovative content campaign that promoted the series, team, driver and publication.

View Work

Private: Porsche Motorsport

PUMA Motorsport

Digital Strategy + Paid Promotion + Competition Management

Activating the PUMA Motorsport social channels with unique graphics and paid promotion campaigns to drive followers, engagement and website traffic, reinforcing their presence working with the best teams in motorsport.

View Work

Puma

Red Bull Air Race

Pilots Digital Strategy + Creative Direction + Digital Sponsorship Activation

Working with the pilots racing in the world-renowned Red Bull Air Race, our challenge is to help them with their digital activation, heightening the quality of content produced to showcase the ultimate high-speed, low altitude aerobatic race.

View more about us

Red Bull Air Race

Dare To Be Different

Community Management.

Working with the inspiring initiative Dare To Be Different, we delivered an initial growth plan and activated the brand’s social channels from day one.

View work

D2BD

Digital in sport and sponsorship is the future.
Be part of it.