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Fifty Digital | Sport | Social | Sponsorship

Digital Strategy + Community Management + Competition Management

PUMA is one of the Top 10 most valuable sports brands in the world generating over €3.5 billion in sales per year. They are one of the biggest sportswear partners in motorsport operating across the top F1 teams, Red Bull Racing, Ferrari and Mercedes-AMG Petronas Motorsport.

Using strategically targeted paid promotions and uniquely crafted graphics specifically for the @PUMAMotorsport Instagram channel we helped to drive a loyal following and reach new audiences through our sports influencer network.

In the first three months of activation we smashed their target of 10,000 followers on Instagram.


• Achieved over 20,000 followers by the end of 2017
• Reached over 5 million new fans
• Increased engagement by over 100%

“Fifty Digital were the perfect choice to help with our @PUMAMotorsport growth and content creation. They are super-fast on delivering work, highly responsive and always produce strong ideas with a digital focus. Since working with the team we have been able to grow our following and engagement exponentially and they have been instrumental in generating a unique, on-brand influencer network for us too.”

Katrin Fritzenwallner
PUMA Motorsport Social & Digital Marketing


Activating the PUMA Motorsport social channels with unique graphics and paid promotion campaigns to drive followers, engagement and website traffic, reinforcing their presence working with the best teams in motorsport.

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Our Services.

Providing a full mix of digital and social media services to partners worldwide.

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Our Services

Our Work.


Digital Sponsorship Activation + Digital Strategy + Community Management.

A key sponsor in the world of sport, we work with Epson to manage their partnership communication through digital and social media.

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London Landmarks Half Marathon

Commercial Strategy + Sponsorship Activation.

We are excited to work with LLHM, the only half marathon through the City of London and City of Westminster, to acquire sponsorship opportunities for the upcoming 2019 run.

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Kevin Magnussen

Digital Strategy + Community Management + Sponsorship Activation + Rights Management + Website Design & Build.

We are excited to work with one of the leading talents in Formula One, providing a range of services to manage his digital, brand, image, sponsorship and rights activation.

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Kevin Magnussen

Porsche LMP1 Campaign

Digital Strategy + Community Management + Digital Sponsorship Activation.

Working with Deutschland, we delivered an innovative content campaign that promoted the series, team, driver and publication.

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Porsche Motorsport

Jack Manchester

Digital Strategy + Community Management + Website Management + PR

We’re excited to be working with British Blancpain GT Series driver Jack Manchester to activate his digital channels, create innovative content and amplify the PR of the up and coming star.

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Jack Manchester

SBG Sports Software

Website Design + Build

We work with industry leader SBG to create a website that both showcases their suite of products, but also represents them as a company at the forefront of their sector.

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Digital in sport and sponsorship is the future.
Be part of it.