Digital Strategy + Community Management + Digital Sponsorship Activation
We worked with one of the leading teams in motorsport, the Porsche LMP1 Team, to deliver an innovative content campaign that promoted the series, team, drivers and publication.
This involved launching a #PorschePanorama campaign in collaboration with Motorsport.com Deutschland, whereby the winners won two tickets for the FIA WEC race at the Nürburgring.
• Increased engagement by 150%
• Increased awareness of the race weekend by 5%
• 14 winners from thousands of entries