Creating a new identity for the NBA Europe ecosystem.
The NBA Europe Legacy
Home to NBA legends such as Dirk Nowitzki and current greats like Giannis Antetokounmpo, Nikola Jokic and Luka Dončić, NBA Europe were seeking a new identity which reinforced the successes and glory of the best European talent in the NBA, and which provided a point of differentiation to the overarching NBA brand in America.
A Unique Region, A Unique Look
Our new identity celebrates some of the greatest players to ever grace the court, whilst also reflecting the diversity and individuality of key regions across Europe with the aim of empowering European communities and young players, and excite a new generation of fans off the court.
A Progressive Look for a Progressive Sport
We pushed the boundaries of the rebrand to include a progressive typography, duotone treatments and cultural flair, including Stickers and GIF packs, enabling NBA Europe to speak to fans on multiple platforms and place them at the centre of social conversations.
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