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Fifty Digital | Sport | Social | Sponsorship

Digital Strategy + Community Management.

We work with Mercedes-Benz to maximise the wider brand value drawn from their successful involvement with motorsport, with a particular focus on Formula One.

As one of the world’s Top 20 most valuable brands with sales exceeding $100bn, it is critical to showcase the synergies between the Mercedes-Benz motorsport and road car operations, through intelligent, relevant and engaging marketing. Much of the technology developed through Mercedes-Benz motorsport will ultimately end up improving and enhancing their road cars which is a powerful story to be told to consumers.


• Act as the driving force between Motorsport and Mercedes-Benz
• Push content to over 30 million people daily
• Led global motorsport advocacy in Daimler Group


Working with the biggest automotive manufacturer in the world to deliver class-leading communication through their social channels, related to the world of motorsport.

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Our Services.

Providing a full mix of digital and social media services to partners worldwide.

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Our Services

Our Work.


Digital Strategy + Community Management + Event Activation

Laureus tasked us to deliver an end to end digital campaign and event activation at the prestigious Laureus Sports Awards surrounding #SneakersForGood, a fantastic initiative aimed at donating sneakers to children who don’t have access to footwear.

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Laureus World Sports Awards


Digital Sponsorship Activation + Digital Strategy + Community Management.

A key sponsor in the world of sport, we work with Epson to manage their partnership communication through digital and social media.

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Mark Cavendish

Digital Strategy + Community Management + Analytics + Digital Sponsorship Activation.

Working with the world's most successful sprint cyclist to grow, engage and monetise his digital and social media channels.

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Community Management + Digital Strategy + Creative Direction + Paid Social + Data-Driven Analytics

The largest athletics organisation in the world, we work with IAAF to activate their social channels, engage with their worldwide community, and drive digital growth with intelligent paid campaigns and insights.

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IAAF/World Athletics

Kevin Magnussen

Digital Strategy + Community Management + Sponsorship Activation + Rights Management + Website Design & Build.

We are excited to work with one of the leading talents in Formula One, providing a range of services to manage his digital, brand, image, sponsorship and rights activation.

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Kevin Magnussen

Gulf Oil International

Sponsorship Activation + Digital Strategy + Creative Direction + Paid Social + Data-Driven Analytics

One of the most iconic brands in sport, we work with Gulf to activate their global sponsorship with Manchester United and Aprilia Racing MotoGP Team.

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Digital in sport and sponsorship is the future.
Be part of it.