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Fifty Digital | Sport | Social | Sponsorship

Digital Strategy + Community Management.

We work with Mercedes-Benz to maximise the wider brand value drawn from their successful involvement with motorsport, with a particular focus on Formula One.

As one of the world’s Top 20 most valuable brands with sales exceeding $100bn, it is critical to showcase the synergies between the Mercedes-Benz motorsport and road car operations, through intelligent, relevant and engaging marketing. Much of the technology developed through Mercedes-Benz motorsport will ultimately end up improving and enhancing their road cars which is a powerful story to be told to consumers.


• Act as the driving force between Motorsport and Mercedes-Benz
• Push content to over 30 million people daily
• Led global motorsport advocacy in Daimler Group


Working with the biggest automotive manufacturer in the world to deliver class-leading communication through their social channels, related to the world of motorsport.

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Our Services.

Providing a full mix of digital and social media services to partners worldwide.

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Our Services

Our Work.

Porsche LMP1 Campaign

Digital Strategy + Community Management + Digital Sponsorship Activation.

Working with Deutschland, we delivered an innovative content campaign that promoted the series, team, driver and publication.

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Porsche Motorsport

Dare To Be Different

Community Management.

Working with the inspiring initiative Dare To Be Different, we delivered an initial growth plan and activated the brand’s social channels from day one.

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SBG Sports Software

Website Design + Build

We work with industry leader SBG to create a website that both showcases their suite of products, but also represents them as a company at the forefront of their sector.

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Barbarian FC

Digital Strategy + Community Management

Working with the world famous Barbarian FC, we deliver innovative content that promotes the team, tour and behind-the-scenes access to one of the most exciting sides in the sport.

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PUMA Motorsport

Digital Strategy + Paid Promotion + Competition Management

Activating the PUMA Motorsport social channels with unique graphics and paid promotion campaigns to drive followers, engagement and website traffic, reinforcing their presence working with the best teams in motorsport.

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Digital Strategy + Community Management + Event Activation

Laureus tasked us to deliver an end to end digital campaign and event activation at the prestigious Laureus Sports Awards surrounding #SneakersForGood, a fantastic initiative aimed at donating sneakers to children who don’t have access to footwear.

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Laureus World Sports Awards

Digital in sport and sponsorship is the future.
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