Digital Strategy + Community Management.
We work with Mercedes-Benz to maximise the wider brand value drawn from their successful involvement with motorsport, with a particular focus on Formula One.
As one of the world’s Top 20 most valuable brands with sales exceeding $100bn, it is critical to showcase the synergies between the Mercedes-Benz motorsport and road car operations, through intelligent, relevant and engaging marketing. Much of the technology developed through Mercedes-Benz motorsport will ultimately end up improving and enhancing their road cars which is a powerful story to be told to consumers.
• Act as the driving force between Motorsport and Mercedes-Benz
• Push content to over 30 million people daily
• Led global motorsport advocacy in Daimler Group
Working with the biggest automotive manufacturer in the world to deliver class-leading communication through their social channels, related to the world of motorsport.