Digital Strategy + Community Management + Analytics + Digital Sponsorship Activation
We worked with the world’s most successful sprint cyclist to grow, engage and monetise his digital and social media channels.
We took over Mark Cavendish’s personal and brand social channels across Facebook, Twitter and Instagram to increase the public awareness of his brand. Whilst managing his social channels, we also worked on finding commercial partnerships for him, which reflected Mark’s values and interests.
• Boosted his public awareness by 120%
• Increased overall engagement during races by 100%
• Reached over 500,000 new fans