Activating Cristiano Ronaldo’s ambassadorship for LiveScore.
The Brief
Use the most famous footballer on the planet to authentically drive awareness and fame for the LiveScore brand.
18-month Activation Strategy
Building from the ‘More Than A Score’ campaign platform, we architected a series of activations across an 18-month period that showcase Cristiano’s behaviours as a football fan rather than iconic sportsperson.
Ideation to Production
Working with the LiveScore sponsorship team and Cristiano’s management team, we define the activation approach and lead the conception, production and post production of all content across Cristiano and LiveScore’s channels.
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