Digital Campaign Management + Community Management + Event Planning
The Laureus Sports Awards is one of the best-known and most prestigious sporting awards in the world. They tasked us to create a full digital campaign around #SneakersForGood, an initiative to donate shoes of sportspeople to kids who don’t have them. The campaign will involve their key sporting ambassadors and use them to engage the public, drive donations and awareness for the cause.
We have also been tasked to create and manage event activations on the red carpet at the awards to drive guest engagement and celebrity sharing of the event on the night.
“Fifty Digital are the perfect partner for Laureus World Sports Awards and #SneakersForGood campaign. They help drive global awareness through a combination of digital and social media activation, as well as campaign planning and event initiatives.”
CEO | Laureus
Laureus tasked us to deliver an end to end digital campaign and event activation at the prestigious Laureus Sports Awards surrounding #SneakersForGood, a fantastic initiative aimed at donating sneakers to children who don’t have access to footwear.