Digital Campaign + Event Activation
We worked with the UK’s biggest High Street bookmaker to build anticipation and excitement prior to football’s iconic Steel City Derby between Sheffield United and Sheffield Wednesday.
This was the first meeting between the two sides for five years so we hosted fan events in Sheffield city centre and at Hillsborough Stadium to generate anticipation for the match, supported by a full digital and social campaign.
• Designed and filmed social media campaign content
• Designed and activated on the ground assets
“We have an extensive sponsorship portfolio in football which requires activating in an exciting and interactive manner. The guys at Fifty Digital showed a great understanding of our KPIs and how to deliver on these, their knowledge and passion for sports was a real asset during our activations.”
Football Partnership Manager | Ladbrokes Coral
To build anticipation for the first Steel City derby in 5 years, we hosted an event for fans in Sheffield City centre supported by a full digital campaign and competition.