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Fifty Digital | Sport | Social | Sponsorship

Digital Strategy + Community Management + Website Build + Commercial

Kevin Magnussen is a young, talented, personable Formula One Driver currently at the Haas F1 Team, and with a big future ahead of him.

We joined his management team to deliver best in class digital activation and commercial
strategy, as well as building his brand with a new logo, website and verified @KM20Racing brand channels across Twitter, Facebook and Instagram.

We successfully increased Kevin’s social engagement by more than 100%, and arranged magazine features to activate his partnerships.


• A new logo to complement his new website and look and feel
• Increased his social engagement by more than 100%
• New channels introduced and verified


We are excited to work with one of the leading talents in Formula One, providing a range of services to manage his digital, brand, image, sponsorship and rights activation.


Our Services.

Providing a full mix of digital and social media services to partners worldwide.

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Our Services

Our Work.

Red Bull Air Race

Pilots Digital Strategy + Creative Direction + Digital Sponsorship Activation

Working with the pilots racing in the world-renowned Red Bull Air Race, our challenge is to help them with their digital activation, heightening the quality of content produced to showcase the ultimate high-speed, low altitude aerobatic race.

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Red Bull Air Race

The Four Oarsmen

Digital and Commercial Strategy.

Working with the Four Oarsmen to help them complete their awesome transatlantic mission while raising as much money as possible and increasing awareness of their two charities, Mind and Spinal Research.

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The Four Oarsmen

Jack Manchester

Digital Strategy + Community Management + Website Management + PR

We’re excited to be working with British Blancpain GT Series driver Jack Manchester to activate his digital channels, create innovative content and amplify the PR of the up and coming star.

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Jack Manchester

Barbarian FC

Digital Strategy + Community Management

Working with the world famous Barbarian FC, we deliver innovative content that promotes the team, tour and behind-the-scenes access to one of the most exciting sides in the sport.

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PUMA Motorsport

Digital Strategy + Paid Promotion + Competition Management

Activating the PUMA Motorsport social channels with unique graphics and paid promotion campaigns to drive followers, engagement and website traffic, reinforcing their presence working with the best teams in motorsport.

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Ladbrokes Coral

Digital Campaign + Event Activation

To build anticipation for the first Steel City derby in 5 years, we hosted an event for fans in Sheffield City centre supported by a full digital campaign and competition.

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Ladbrokes Coral Group

Digital in sport and sponsorship is the future.
Be part of it.