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Fifty Digital | Sport | Social | Sponsorship

Community Management + Digital Strategy + Creative Direction + Paid Social + Data-Driven Analytics

Founded in 1912 and based in Monaco, the International Association of Athletics Federations is the international governing body of athletics.

Fifty Digital is working closely with the IAAF to drive digital growth ahead of the 2019 World Championships in Athletics, with individual athletes at the focal point of creative published to its 1.5m+ following on social.

Alongside increasing reach, we have been appointed to foster a global community of athletics enthusiasts leveraged by data-driven insights.


IAAF is the international governing body for the sport of athletics with 215 member federations.

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Our Services.

Providing a full mix of digital and social media services to partners worldwide.

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Our Services

Our Work.


Digital Strategy + Community Management + Event Activation

Laureus tasked us to deliver an end to end digital campaign and event activation at the prestigious Laureus Sports Awards surrounding #SneakersForGood, a fantastic initiative aimed at donating sneakers to children who don’t have access to footwear.

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Laureus World Sports Awards

Ladbrokes Coral

Digital Campaign + Event Activation

To build anticipation for the first Steel City derby in 5 years, we hosted an event for fans in Sheffield City centre supported by a full digital campaign and competition.

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Ladbrokes Coral Group

London Landmarks Half Marathon

Commercial Strategy + Sponsorship Activation.

We are excited to work with LLHM, the only half marathon through the City of London and City of Westminster, to acquire sponsorship opportunities for the upcoming 2019 run.

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Digital Strategy + Community Management + Digital Sponsorship Activation.

Working with the Porsche LMP1 Team, we delivered an innovative content campaign that promoted the series, team, driver and publication.

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Barbarian FC

Digital Strategy + Community Management

Working with the world famous Barbarian FC, we deliver innovative content that promotes the team, tour and behind-the-scenes access to one of the most exciting sides in the sport.

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Catie Munnings

Digital + Commercial Strategy

Catie Munnings is one of the most exciting young talents in motorsport and the rally world. We look forward to helping her grow her profile and commercial brand.

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Catie Munnings

Digital in sport and sponsorship is the future.
Be part of it.