HSBC Rugby Sevens - Fifty Digital

Argentina v New Zealand at Cape Town Sevens 2019

Festival season.

HSBC Sevens Series

Social media community management and brand positioning for Rugby’s younger, cooler brother.

HSBC Sevens Series creative of Kurt Baker

HSBC Sevens Series creative of Danny Barrett

Power. Speed.
Fun. Festival.

World Series Refresh

World Rugby tasked us with a brand overhaul of the HSBC Sevens Series (Men’s and Women’s) to help create a dynamic, visually powerful and modern brand which would help reach a new, young and non-traditional audience and deliver value to all stakeholders. This meant creating graphics which shone through the clutter of a user’s social feed and content which educated, amazed, amused, interested and engaged.

HSBC Sevens Series creative teaser for tournament in Hamilton

HSBC Sevens Series creative teaser for tournament in Vancouver

HSBC Sevens Series creative of Lewis Holland

HSBC Sevens Series creative of Carlin Isles

HSBC Sevens Series creative teaser for tournament in Los Angeles

Accelerated content

A core part of this content strategy was sharing timely video content with a twist, to help promote and lead the conversation across all social channels. From special effects to memes to GIFs and showpiece video content, we have created and covered a range to ensure content was seen far and wide by our target audience segments.