Social media community management and brand positioning for Rugby’s younger, cooler brother.
Power. Speed. Fun. Festival.
World Series Refresh
World Rugby tasked us with a brand overhaul of the HSBC Sevens Series (Men’s and Women’s) to help create a dynamic, visually powerful and modern brand which would help reach a new, young and non-traditional audience and deliver value to all stakeholders. This meant creating graphics which shone through the clutter of a user’s social feed and content which educated, amazed, amused, interested and engaged.
A core part of this content strategy was sharing timely video content with a twist, to help promote and lead the conversation across all social channels. From special effects to memes to GIFs and showpiece video content, we have created and covered a range to ensure content was seen far and wide by our target audience segments.
“I just wanted to say that your design/social team is killing it. These are the best graphics and animations I’ve seen out of a professional sports organisation in a loooooong time.”
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