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Fifty Digital | Sport | Social | Sponsorship

Sponsorship Activation + Digital Strategy + Creative Direction + Paid Social + Data-Driven Analytics

Since 2016, Gulf has been Manchester United Football Club’s global lubricant and fuel partner. In motorsport, Gulf partners the factory Aprilia Racing team in MotoGP, and supports the Gulf Racing Porsche team in the World Endurance Championship.

Fifty Digital is working closely with Gulf to activate their global sponsorship with Manchester United, maximising the impact of this showpiece sponsorship through digital and social media, as well as highly engaging hero brand campaigns to reach new and existing audiences.

A key component of the brief is to execute in growth markets, and also activate Gulf’s sponsorship of the Aprilia Racing MotoGP team.


Gulf is Manchester United Football Club's global lubricant and fuel partner.

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Providing a full mix of digital and social media services to partners worldwide.

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Our Work.

Dare To Be Different

Community Management.

Working with the inspiring initiative Dare To Be Different, we delivered an initial growth plan and activated the brand’s social channels from day one.

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London Landmarks Half Marathon

Commercial Strategy + Sponsorship Activation.

We are excited to work with LLHM, the only half marathon through the City of London and City of Westminster, to acquire sponsorship opportunities for the upcoming 2019 run.

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Community Management + Digital Strategy + Creative Direction + Paid Social + Data-Driven Analytics

The largest athletics organisation in the world, we work with IAAF to activate their social channels, engage with their worldwide community, and drive digital growth with intelligent paid campaigns and insights.

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IAAF/World Athletics


Digital Sponsorship Activation + Digital Strategy + Community Management.

A key sponsor in the world of sport, we work with Epson to manage their partnership communication through digital and social media.

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Digital Strategy + Community Management + Event Activation

Laureus tasked us to deliver an end to end digital campaign and event activation at the prestigious Laureus Sports Awards surrounding #SneakersForGood, a fantastic initiative aimed at donating sneakers to children who don’t have access to footwear.

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Laureus World Sports Awards

Barbarian FC

Digital Strategy + Community Management

Working with the world famous Barbarian FC, we deliver innovative content that promotes the team, tour and behind-the-scenes access to one of the most exciting sides in the sport.

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