Activating Gulf Oil’s global sponsorship with Manchester United.
Sponsor of Premier League team Manchester United, Gulf Oil were looking for a hero brand campaign to run across three years and that created awareness in their key territories of China, India and EMEA.
Aligning Brand Values
Delving into the values of both Gulf Oil and Manchester United, we drew synergies based upon; passion, quality and performance. These themes formed the foundation of our content and resulted in the conception of ‘You Get Out What You Put In’.
First Class Players
We built the campaign around three players who had global awareness in addition to aligning to the campaign values: Paul Pogba, Marcus Rashford and Jesse Lingard. The campaign drew comparisons between each player’s journey to elite football, with the values of passion, quality and performance running throughout.
Campaign Plan and Publishing
We delivered a campaign launch plan for the global social media accounts and campaign pack for local markets including bespoke transcreated assets. The campaign plan included key content pillars and stories for the duration of the campaign, including Hub pieces with backroom staff at Manchester United.
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