Sponsorship Activation + Digital Strategy + Creative Direction + Paid Social + Data-Driven Analytics
Since 2016, Gulf has been Manchester United Football Club’s global lubricant and fuel partner. In motorsport, Gulf partners the factory Aprilia Racing team in MotoGP, and supports the Gulf Racing Porsche team in the World Endurance Championship.
Fifty Digital is working closely with Gulf to activate their global sponsorship with Manchester United, maximising the impact of this showpiece sponsorship through digital and social media, as well as highly engaging hero brand campaigns to reach new and existing audiences.
A key component of the brief is to execute in growth markets, and also activate Gulf’s sponsorship of the Aprilia Racing MotoGP team.
Gulf is Manchester United Football Club's global lubricant and fuel partner.