Fifty Digital has been selected to lead on ideation, concept creation and production – including pre and post – of Hero, Hub and Hygiene content to appear on FIFA Men’s World Cup accounts ahead of the 2022 tournament in Qatar.
A Festival of Football
Deliver a world-class service for one of the biggest single events on the planet, using our innovative creative, cultural moments and insights to target younger audiences and non-traditional football fans before, during and after the tournament.
Quest for Qatar
FIFA World Cup 2022 Qatar™ will be a tournament of firsts for many reasons and Fifty Digital are confident the world of football can be expanded to new eyes and ears through FIFA’s unique access, helping present FIFA as the centre of the sporting universe, whether during the tournament or eagerly anticipating the next edition.
Delivered without overbearing authority, but an approachable tone of voice, we are confident we can open up the world of football with FIFA’s unique access. This will present FIFA at the centre of the sporting universe, whether during a World Cup tournament or eagerly anticipating the next edition.
938k new fans
103m video views
FIFA’s most successful Instagram Story campaign of all time
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.