We worked with the inspiring initiative Dare To Be Different, to deliver an initial growth plan and activate the brand’s social channels from day one, on its launch in January 2016 at the Autosport Show.
Working closely with Susie Wolff and The Motor Sports Association, we crafted a digital strategy in advance of the launch at short notice, including content plans and a campaign outline for the day itself. Immediately engaging with the community and creating brand awareness was a key pillar in the launch.
• Launched the Dare To Be Different social channels
• Boosted awareness by 200%