Amazon Prime Video Sport

Converting Lockdown Stories

Amazon Prime Video Sport

Delivering the Six Nations with Amazon Prime Video Sport.

The Background

New sponsor of the Six Nations and new to the rugby market, Amazon Prime Video Sport were seeking to amplify their campaign “Amazon delivers the rugby” during key games throughout the tournament.

Idea Conception

One of the greatest rivalries in rugby which epitomises the passion and values of Amazon Prime, we selected England v Wales as a priority game for Prime Video Sport and its audience. Exploring creative routes which placed the historic rivalry between the nations at the centre, and what delivering rugby truly looks like, we concepted the video ‘Pride in Your Nation.’

Production During Lockdown

Faced with the challenges of the first national lockdown, social distancing and ‘stay at home’ messaging, we concepted the idea around fans and their families filming themselves at home experiencing rugby being delivered to them by Amazon Prime, with Fifty Digital providing the equipment and instructions in a Covid-secure manner.

Converting Lockdown Stories