Meet the Founders
Nick began his career in advertising with industry leaders McCann Erickson and JWT. He moved into F1 sponsorship where he was responsible for the Johnnie Walker sponsorship of McLaren F1 Team. Nick joined Mercedes F1 Team during their World Championship winning seasons and was responsible for the team’s largest partners. Nick now looks after all new business and creative at Fifty Digital and in his spare time enjoys spending precious hours with his young daughter.
James led the digital communications for Williams F1 Team before moving to Mercedes F1 Team during their first two World Championship winning seasons, successfully transforming them into the #1 most followed F1 team across Facebook, Twitter and Instagram. James looks after all current clients and operations at Fifty Digital, ensuring output and quality is consistently high. Sometimes found on the golf course trying to avoid the water, which seems to be ‘like a moth to a flame’.