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Fifty Digital | Sport | Social | Sponsorship

Fifty Digital takes gold at The Drum Social Buzz Awards!

The Fifty Digital team were lucky enough to attend The Social Buzz Awards which celebrate the best individuals, agencies, brands and organisations across the social media spectrum.

Not only that, but we came home with a top spot on the podium for the “Most Effective Use of Imagery” award for our work with World Athletics. The award came as the icing on the cake following a busy but rewarding two weeks in Doha for the World Athletic Championships.

Our bold, creative and culturally relevant content across the World Athletic Championships saw 200m impressions, 5m engagements and close to 200k new followers across the World Athletics social accounts over the 10 days of competition.

It’s been an excellent account to work on over the past year. Collaborating with a client who trusts your creative lead and is daring to be that little braver with distribution in this current age of ‘meme culture’ and tongue-in-cheek content, allowed us to create a wide spectrum of graphics and animation.

Here’s to producing even more amazing content in 2020!

Our Work.

Rugby World Cup

Digital Strategy + Social Media Community Management + Content Creation + Live Event Social Media + Creative Studio + Data-Driven Insight + Paid Media

The globe’s third-biggest sporting event, we worked with World Rugby to create a unique and innovative content strategy for the 2019 Rugby World Cup and deliver best-in-class content to attract new fans to the sport.

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Rugby World Cup

World Athletics

Digital Strategy + Social Media Community Management + Content Creation + Live Event Social Media + Creative Studio + Data-Driven Insight + Paid Media

The largest athletics organisation in the world, we work with World Athletics to activate their social channels, engage with their worldwide community, and drive digital growth with intelligent paid campaigns and insights.

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IAAF/World Athletics