The Future of Women in Motorsport
On the 23rd of July, Girls On Track held an event at the London Excel centre during the London Formula E-Prix in which I was able to attend.
FIA Girls On Track is a non-profit initiative that was created to give young females the opportunity to attend motorsport events and experience paddock life for free. Their mission is to expose all attendees to a range of career opportunities within motorsport, hoping to increase the number of women working within the industry over the coming years.
Girls On Track have partnered with ABB Formula E to give girls aged between 8-18 the opportunity to attend Friday sessions at Formula E race weekends. During these sessions participants attend an array of workshops educating them on careers in motorsport, they enjoy a tour of the paddock and watch free practice from the grandstands.
The day consisted of experiences that are invaluable in allowing young females to recognise there is a space for them within the world of motorsport in a range of sectors – even if it is not something they tend to see often.
As a female content creator whose interests lay within motorsport the event was eye opening – with premium access there are endless opportunities to capture moments to showcase on social platforms but there is also so much going on behind the scenes that would intrigue an audience into developing a better understanding of the sport and the development of it as it travels the globe. Having the ability to envision what could be only further enriched my passion for motorsport content creation.
We have seen the likes of the highly esteemed Ferrari Driver Academy introduce 16 year old Maya Weug into their programme, she is the first young female driver in their history, and joined through the Girls On Track programme. A key moment in the Scuderia’s history and a key moment for aspiring female racers.
The programme has helped emphasise the importance of inclusivity within any type of industry – the future is bright for women and the future of women in motorsport is more certain than ever before.
Here at Fifty Digital we recognise the importance of this inclusivity. We have been working with our client W Series this season to create best-in-class content that showcases the W Series Championship in partnership with Formula One. We have been capturing all the behind-the-scenes content, from each race, as it unfolds.
Our aim is to be part of their story, and to inspire young women across the globe that no matter their situation, there is a place for them in motor racing.
Creating engaging and bold social content for W Series allows us to propel the drivers into the spotlight showcasing their personalities, achievements and ambitions via story-telling.
As these women continue to pave the way, the fight for representation within motorsport continues.