Lisa, Sarah and Fiona join Fifty Digital as Global Business Directors
Fifty Digital are delighted to welcome three new Global Business Directors as part of their senior team leading client relationships.
Lisa Schumacher joins Fifty Digital as Global Business Director from VaynerMedia. Lisa has previously worked in client services roles at a number of renowned agencies including Ogilvy, SapientRazorfish and most recently VaynerMedia. Born in Germany and educated in the US, Lisa brings vast international experience across a broad client base.
Sarah Hartwell joins the agency as Global Business Director having spent a decade leading flagship client accounts at adam&eveDDB. Sarah brings a wealth of experience in leading award-winning teams at one of the biggest agencies in the ad world spanning TTL platforms and across digital, social and CRM.
Fiona McGillivray joins Fifty Digital as Global Business Director on a permanent basis following a range of freelance roles across a wide variety of agencies including We Are Social, BBH London and VMLY&R, as well as on the client side at PepsiCo. Fiona has been with the team for six months already and we are excited to progress the role to full-time, permanent position.
Lisa, Sarah and Fiona will act as client leads across a wide range our partners, supplementing our other talented individuals, and will support and develop the client services department as a whole.
The agency is thrilled to welcome such brilliant talent to the business and looks forward to building the senior team further in the future.
The latest hires are a further step towards our own Diversity, Equality and Inclusion goals, one of which is our pledge to actively work towards an ongoing, consistent 50:50 gender split by 2023. Fifty Digital have also formed a Diversity Action Group (DAG) internally and are now involved in presenting and participating in various topics for the Women’s Sport Trust.