Fifty Digital to lead European Games 2023 content output

Fifty Digital, the award winning creative and social media agency in sponsorship and sport, are thrilled to announce new partnership with multi-sport event the European Games.

Run by the European Olympic Committee (EOC), the umbrella body for 50 National Olympic Committees and Europe’s branch of the International Olympic Committee (IOC), the 2023 edition will take place in Krakow and the Malopolska region of Poland in June and July this year.

Committed to spreading Olympic values and inspiring sport and healthy lifestyles across Europe, Fifty Digital will assist with the European Games’ global positioning as they look to create an enduring legacy in European sport.

Initially creating an audience-led editorial strategy and new social media look and feel, Fifty Digital will move into managing EOC channels, advising on local social media coverage and content creation with athletes and national governing bodies.

Fifty Digital will also manage on-the-ground activations in Krakow and the Malopolska region in general, focussing on the event itself but also on the positive impact the games will have on the area.

Alongside providing European athletes with a world-class opportunity to compete at a key juncture on the road to Paris 2024, sustainability and inclusivity are central themes to what the European Games represents.

This chimes perfectly with Fifty Digital’s ethos and represents a fantastic opportunity to promote broader social cohesion in Europe through sport. No new venues will be built for the games; €50m will be invested in sports facilities in the region; 7000 volunteers will help run the event; and there will be equality in gender participation.

Fifty Digital will use its experience and skills in audience data and analysis, digital channel optimisation, creative ideation, modern on-trend static, motion and video production and fan engagement, to deliver the European Games’ digital objectives and help achieve the most successful event in their history.

Mr Hasan Arat, President at EOC Coordination Commission for the European Games said: “We are very pleased to welcome Fifty Digital on board for the European Games 2023. They have a strong and proven track record in delivering live events and we are looking forward to their insight and support pre, during and post Games. We are very excited about this year’s Games and are looking forward to seeing Fifty Digital elevate our content across social and put the event in the spotlight.”

Nick Jackman, Co-Founder at Fifty Digital, said: “We are very excited to be partnering with the European Olympic Committee for the 2023 European Games. Fifty Digital are experienced in delivering live events and this year’s games is an exciting opportunity to showcase live content as well as manage the EOC channels. We are looking forward to seeing where this partnership leads.”

James Campbell, Co-Founder at Fifty Digital, said: “At Fifty Digital, we are committed to sustainability and inclusivity, so we are thrilled to be working with the EOC to highlight these themes for the 2023 European Games. We are looking forward to using our experience and skills to deliver the European Games’ digital objectives as well as assisting with the Games’ global positioning. It is great to be on board and to help achieve the most successful event yet.”