Fifty Digital Contract Renewal

Fifty Digital handed keys to Shell’s Motorsport channels as Social and Digital Media Agency

Shell have chosen Fifty Digital, the multi-award winning digital and social agency in sponsorship and sport, to sit behind the wheel of their motorsport channels.

Following an initial and successful six-month period, Fifty Digital will continue to create, develop, evolve and amplify the Shell Motorsport brand on social and digital media, across all their premium partnerships.

Fifty Digital will create a unique position for each partnership as well as integrating all under the Shell umbrella with creative content, all the while being driven by real-time insights to reach, and engage audiences, as well as working with the partners themselves to leverage a global impact.

Shell is proud to partner with some of the top motorsport teams in the world’s most competitive championship series. Their partnerships are the ultimate test bed for products, challenging them to perform in some of the most extreme conditions and ensuring customers are getting the very best.

From partnering with Scuderia Ferrari in the maiden Formula One World Championship race in 1950 to helping them celebrate 1000 Grand Prixes last season, to Nissan who finished second in the Formula E Teams’ Championship in 2020 – Shell’s partnerships cover the globe, all terrains and disciplines.


Nick Jackman, Co-Founder of Fifty Digital, said: “We’re really excited and proud to be working with Shell on their motorsport digital and social media presence. The portfolio of partnerships across motorsport disciplines really is second to none and we cannot wait to get stuck in to help elevate these among existing and new audiences. Fifty Digital already has a proud tradition and strong heritage when it comes to motorsport and we’re all eager to show what more we can do alongside Shell.”

James Campbell, Co-Founder of Fifty Digital, said: “Winning new work as an agency is always a reason to celebrate, especially during these uncertain times and we’re thrilled and honoured to be working with Shell. They possess some of the most iconic partnerships in motorsport and everyone at Fifty Digital is excited about the challenge of creatively bringing these to life both on and off the track.”