Fifty Digital appointed as growth partner for SportsTribal streaming service
Fifty Digital, the multi-award winning creative, digital and social agency in sponsorship and sport, are delighted to announce a new relationship with the free, sports-dedicated, ad-supported streaming TV (F.A.S.T.) service, SportsTribal.
After a successful pitch process, Fifty Digital has been appointed as SportsTribal’s new Growth Marketing Agency with a focus on driving awareness and viewership to SportsTribal’s TV platform.
SportsTribal is widely distributed across all major connected television platforms, as well as mobile and web. Fifty Digital’s audience acquisition approach will initially centre around SportsTribal’s TV service, allowing streaming native sports audiences to watch events without pay TV or premium subscriptions.
The service offers sports fans a destination to stream more than 40 TV channels for free, dedicated to sports such as rugby, golf, motorsports, MMA, boxing, and many more. Including live sporting events.
Fifty Digital will manage SportsTribal’s paid activation strategy and ad creation through social, search and display, alongside website optimisation, SEO and assistance with longer-form copywriting.
Based on audience insights and taking data-driven decisions, Fifty Digital will grow SportsTribal’s monthly active user base, increase CTV viewership and drive mobile app downloads lengthening the time and volume of sports consumed on SportsTribal.
Frank Bowe, founder and CEO of SportsTribal, said: “This exciting partnership marks a significant step forward for SportsTribal’s growth and development as the leading sports FAST platform in the rapidly emerging ad-supported streaming marketplace.”
“With Fifty Digital’s credentials and mutual passion for all types of sport we are looking forward to working with them to drive new viewership and growth to the SportsTribal platform. In doing so, taking SportsTribal to the next level. We look forward to working with Marcus and his team to help us in our mission to help every sport harness the power of free, ad-supported streaming TV.”
Marcus Keith, Managing Director of Fifty Digital, said: “The Fifty Digital team are hugely excited by the potential the SportsTribal platform has to bring free sport to the market at scale. We are delighted to be working with the SportsTribal team to help drive awareness and viewership for the platform.”