Fifty Digital adds award winning Creative Director to Leadership Team with new hire
Fifty Digital, the multi-award winning creative, digital and social agency in sponsorship and sport, is pleased to announce a new addition to their leadership team.
Mark Norcutt joins Fifty Digital as Creative Director, responsible for leading the agency creative vision and output across all client business.
Formerly Executive Creative Director at Pitch Marketing Group and Creative Director at Saatchi & Saatchi and JWT, Mark is a highly regarded, award-winning creative with a track record in delivering ground-breaking ideas for some of the world’s biggest right holders including The FA, European Tour and Premier League, and brands HSBC, BT, Toyota and Visa.
Mark joins the agency’s recently formed leadership team of Marcus Keith (Managing Partner, Client Engagement and Growth), Sophie Mindell (Client Strategy and Innovation) and Juyong Kim (Global Business Director) and will lead the agency’s global creative studio.
Co-Founders James Campbell and Nick Jackman will continue to direct the overarching business with all of the above reporting directly into them.
Over the last 12 months the business has seen an increasing demand for its services and opportunities to further develop its creative product. This has resulted in a 60% increase in staff and an enviable client base, of top tier brands and right holders.
Nick Jackman, Co-Founder of Fifty Digital, said: “It is so exciting to have someone of Mark’s calibre join our leadership team and form the final business pillar which will see us into the next phase of growth and success as an agency. He embodies the agile, creative culture we have at Fifty Digital, and it has already been a whirlwind three months for Mark delivering projects in Maranello, Italy and Paris, France, as well as outstanding new business pitches. We believe the best is still yet to come and we cannot wait to see what the experience, talent and drive of our leadership team and agency as a collective will achieve.”
James Campbell, Co-Founder of Fifty Digital, said: “Since joining us in June, Mark has not only already made a significant contribution to our leadership team, but to the creative vision of the agency and to our clients. He brings a wealth of experience and knowledge and is the perfect individual to further propel Fifty Digital, helping us make a mark in producing award winning creative content that leaves a lasting legacy in the industry.”