FIFA’s Digital Content Team Appoint Fifty Digital to Support on Men’s World Cup Social Media Channels
FIFA’s Digital Content Team have chosen Fifty Digital, the multi-award winning digital and social agency in sponsorship and sport, to galvanise its men’s World Cup accounts ahead of the 2022 tournament in Qatar.
Fifty Digital will help create, develop, evolve and amplify FIFA’s hero, hub and hygiene content on social and digital media, from the ideation and creative process through to content production, all the while delivering best-in-class content designed to reach, engage and inspire new audiences across the globe through the unifying power of football.
Through innovative and emotive storytelling, Fifty Digital will deliver a world-class service ensuring FIFA are authentically engaging young football fans through bold and vibrant content, as well as helping football’s global governing body reach a non-traditional football audience.
This has been evident for this week’s celebration of FIFA World Cup Mexico 1986™ across the FIFA channels, with Fifty Digital providing new and innovative content that has helped bring the tournament into the modern world. The wide-ranging offering includes an animated illustration combining the stars of 1986 and 2021, a watchalong video introducing a new audience to the best moments from Mexico ’86, and an original production which sees fans attempting to recreate Diego Maradona’s famous ‘Goal of the Century’.
Football has the power to unite all races, genders and nations through the passion and purity of the world’s most popular sport. It is these angles which Fifty Digital will be bringing to life via its creative thinking, to showcase inspiring stories that entertain audiences and get people talking through the positive connection of football across modern culture.
Fifty Digital will ensure FIFA are continuing to be both across and leading on contemporary digital trends, consistently innovating in not just the content produced, but also how that content is experienced across the platform’s fans love.
FIFA World Cup Qatar 2022™ will be a tournament of firsts for many reasons and Fifty Digital are confident the world of football can be expanded to new eyes and ears through FIFA’s unique access, helping present FIFA as the centre of the sporting universe.
Giuliano Giorgetti, Head of Digital Content at FIFA, said: “We’re delighted to have Fifty Digital onboard to help us create great Digital Content. Fifty Digital have a brilliant track record and understand what younger audiences want. We are looking forward to an exciting and successful partnership together.”
Nick Jackman, Co-Founder of Fifty Digital, said: “We’re incredibly excited and proud to be working with FIFA’s Digital Content Team. The World Cup is the pinnacle of world sport. This passion and love of the game is what we want our content to encapsulate, especially as football is something we live and breathe at the agency.
James Campbell, Co-Founder of Fifty Digital, said: “Everyone remembers their first FIFA World Cup™ and everyone at Fifty Digital is delighted to be working on celebrating this event as the excitement for Qatar builds and builds. World Cups are some of the most iconic sporting events in history and are a bucket list item for players, managers, fans and sports lovers alike. It’s truly the jewel in the crown of football, so we’re honoured and thrilled to be working with FIFA’s Digital Content Team and know our team will deliver exciting and engaging content which transcends traditional audiences and inspires a generation.”