England Football x Fifty Digital

England Football appoint Fifty Digital as creative and social agency

England Football have appointed Fifty Digital, the multi-award-winning creative, digital and social agency in sponsorship and sport, as agency of record. 

They will be responsible for bringing the new England Football brand to life through stories that link the grassroots game to all England’s elite teams and encourage active participation across all forms of the game. This assignment is perfectly aligned to Fifty Digital’s agency mission of positively enriching people’s lives through building closer connections with sport.

To kick off, England Football and Fifty Digital marked the start of the new season through a new campaign showcasing the unique journeys of England’s elite, through all grassroots support structures and childhood clubs.  

‘It All Starts Here’ features England Manager Gareth Southgate calling for a return to the pitches and training grounds and aims to unite and inspire the football community, demonstrating chances for everyone to be involved.

Fifty Digital will lead the end-to-end social strategy, ideation and production, building and nurturing a new audience across new social channels for the Football Association. Working alongside internal stakeholders, they will also be responsible for activating all programme partnerships and driving registration via the England Football digital ecosystem. 


Georgina Lewis, Head of Marketing at The Football Association, said: “We are so pleased to have Fifty Digital on board as our England Football content partner. The England Football brand is a key cornerstone to the future growth of grassroots football. The team at Fifty Digital fully understand the significance of the brand and its meaning. We are incredibly proud of our ‘It All Starts Here’ season launch campaign and are excited to work together to ensure grassroots football thrives both on and off the pitch.”

Nick Jackman, Co-Founder of Fifty Digital, said: “England Football means so much to us as an agency both personally and professionally. We are a team consisting of amateur players, coaches, parents and of course fans, and it is a privilege to have the opportunity to build the England Football brand. We are looking forward to bringing our passion and knowledge of grassroots football to the brand and drive further participation in the game.”

James Campbell, Co-Founder of Fifty Digital, said: “It is an honour to partner with England Football and further grow our relationship with The FA. It All Starts Here really is only the beginning of what is set to be an exciting, dynamic and collaborative relationship, and we are excited to represent all forms of the nation’s favourite sport across digital storytelling.”